On This Page
- Metric: active users
- Description: users visiting federal government publicly-available websites tagged by DAP in real-time (within the last 30 minutes).
- Metric: active users
- Dimensions: screen name, page title
- Description: 30 webpages and/or applications based on the highest number of real-time users in real-time (within the last 30 minutes).
- Metric: active users
- Dimensions: city, country, language
- Description: top cities and countries from which user activity originated, and top (10) language settings in user browsers in real-time (within the last 30 minutes).
- Metric: event count
- Dimensions: page title, event name, file name, link URL, hostname
- Description: top 10 files downloaded for the previous day across all DAP participating government publicly-available websites.
- Metric: sessions
- Dimensions: hostname, full page URL, page title
- Description: top 30 second-level domain websites and/or subdomains based on the number of total sessions. Updated daily for 7 and 30-day aggregate reports.
- Metric: sessions
- Dimensions: default channel group, source medium
- Description: top 20 traffic sources for the last 30 days.
- Metric: sessions
- Dimensions: device category, device brand, browser, operating_system
- Description: devices, web browsers, and operating systems users were on when interacting with DAP-participating government websites in the past 30 days.
- Metric: average session duration
- Description: the amount of time users spend on a web page in focus or app screen in the foreground across all DAP participating government websites for the past 30 days.
- Metric: percentage of engaged sessions.
- Description: the percentage of engaged sessions on websites or mobile applications for the past 30 days across DAP-participating websites and apps.
Dimensions
A dimension is an attribute of data that describes data (e.g. device type) as opposed to numbers (metrics).Below is the list of dimensions used in analytics.usa.gov reports.
The browser from which user activity originated. Typical
browsers include 'Chrome', 'Edge', 'Firefox', 'Internet
Explorer', 'Opera', and 'Safari'.
The city from which user activity originates.
The country from which user activity originates.
Channel groupings are rule-based definitions of your traffic
sources.
The brand name of the mobile device (e.g., Motorola, LG, or
Samsung).
The type of device from which user activity originated. Device
categories include 'desktop', 'mobile', and 'tablet'.
An event allows measurement of a specific interaction or
occurrence on websites or applications.
A federal government website is a unique discoverable hostname
or Uniform Resource Identifier (URI) that responds to a
HyperText Transfer Protocol (HTTP) protocol which has been made
available by a Federal executive branch entity.
The page path of a file download (for example,
'/pub/irs-pdf/f1040.pdf').
The subdomain and domain names of a URL that people visited on a
website. For example, the hostname of 'www.ssa.gov/medicare' is
'www.ssa.gov'.
The name of the language of a user's browser or device.
The full URL for a file download at the time of download.
The operating system used by visitors on your website or
application. Typical operating systems include 'Android',
'Chrome OS', 'Macintosh', and 'Windows'.
The page title that you set on websites. The page title comes
from the <title> tag in your HTML. You can also add the
page_title parameter to the config command to send a different
page title.
The page title from a website and screen name from a mobile app.
A source is a representation of the publisher or inventory
source from which traffic originated. A medium is a method for
acquiring users to websites or applications.
Metrics
A metric is a quantitative measure (e.g. total number, average, ratio, percentage). A metric is always a number as opposed to text or a description (e.g. dimensions).Below is the list of metrics used in analytics.usa.gov reports.
The number of unique users who visited websites or applications
within a specified date range.
The average duration (in seconds) of users' sessions.
The number of sessions that lasted 10 seconds or longer, or had
one or more conversion events, or two or more page or screen
views.
The percentage of sessions that were engaged.
The number of times users triggered an event.
The number of sessions that began on websites or applications. A
session is a period of time during which a user interacts with a
website or app.
