About this Site
These data provide a window into how people are interacting with the
government online. The data come from a unified Google Analytics account
for U.S. federal government agencies known as the
Digital Analytics Program. This program
helps government agencies understand how people find,
access, and use government services online. The program does not track
individuals and anonymizes the IP addresses of visitors.
Not every government website is represented in these data. Currently,
the Digital Analytics Program collects web traffic from more than 500
federal government second level domains,
across
approximately 7000 total hostnames,
including every executive branch cabinet department. We continue to
pursue and add more sites frequently; to add your site,
email the Digital Analytics Program.
Download the data
You can
download the data here. Available
in JSON and CSV format.
Additionally, you can access data via
API
(currently in Beta).
A note on sampling
Due to varying GA4 sampling thresholds, high data cardinality, and the
volume of DAP data across its sub-properties, real-time and historical
data reports are subject to sampling. These data are intended to
represent high-level trends only and provide general insights into
online visitor behavior.